WPP

1. Grey Global





Etrade is one of Grey's major accounts, and they have recently done many commercials featuring these and other babies. The great thing about these ads, including this one, is they have taken something that is not usually seen as funny and given it a personality and a face. Although Grey is not one of the most exciting companies, they have many clients and this client has definitely given them more publicity and added some color to the grey.

2. Ogilvy & Mather - Singapore

Although the famous "I never read the Economist," ad came early from AMV, Oligvy & Mather has continued the tradition. The simple red and white color palette makes it immediately recognizable as an ad for The Economist. The Economist ads used to be more about words than images, but this one takes the form of image with no words. Even though there are no words, the ad is still simple. It is one single form, but done in a very artistic way. Not only does the ad feature the product, but it is not direct or in your face, and it makes the product about more than just the product. This ad makes it seem like The Economist is about knowledge and wisdom, not just reading a magazine.



3. Young and Rubicam - Chile

This ad, for Lego, captivates the dream of young children everywhere. This ad makes a simple childhood toy, so much more than it is. Lego ads by Young and Rubicam often attempt to create big dreams with the product to show how far your imagination can take you. I think this inspires children to be creative and it makes the toy about more than just building blocks. Young and Rubicam does a great job in giving meaning and dreams through Lego.

4. JWT - Hong Kong

This ad, for Monster.com is so simple, yet still very effective. As many of their ads show, "Stuck In the Wrong Job?" theme does not even need copy to really get the point across. I feel like this ad would really get to people because they could identify with it. Even though it is a ballerina, people will see it and think "That is exactly how I feel." The ad isn't pushy or overly persuasive like many job search ads can be, but it's blunt and truthful and I think the whole campaign works very well for what it is trying to accomplish.