Absolut Reference?

When I saw this commercial today, I couldn't help but notice the very end, when the words "Pure Hershey's" come on the screen. I immediately thought of "Absolut Vodka." Hershey's uses the word "pure" over and over in this commercial. The use of "Pure Simplicity," "Pure Happiness," and "Pure Hershey's" also mirrors Absolut's famous two word copy. It just so happens that the word "Absolut" means pure. So is this merely a coincidence, or did Hershey's realize the incredible success of the Absolut Vodka campaign and try to mirror it without mirroring it too closely? Even if it wasn't intentional, I don't think there is any way an advertising agency could have created this without thinking about Absolut Vodka. Absolut is one of the greatest ad campaigns of all time, it has been poked at by Smirnoff, and it is bound to get imitated.