Responsible Ads

Ad Agency - Goodby Silverstein

I've always thought the "Got Milk" ads were clean, simple, and to the point. This ad in particular uses a celebrity, Taylor Swift, to attract young people, which is a main target audience. The Got Milk ads have never been about competition, but more about sending the message that milk is a healthy source of calcium and important to young and growing bodies.






Agency - TBWA USA

I think this ad for Gatorade is a great example of a responsible and good promotion of a product. This ad gives the product meaning and strength. The images and music give the product more than just a drink image. It shows images of fighters, heroes, and people we really look up to, to attach a good image with Gatorade in the mind of consumers. This ad is not offensive, does not bash any other company, can't be taken in a bad way, it is simple and powerful.






Ad Agency - Modernista Boston

Gap advertisements have always been fun and musical, staying very clear from the stereotypical department store or other clothing store ads. The thing that makes this ad repsonsible and great is the fact that it gives a unifying theme. The ad isn't just about a sale, or a new item, it's about love. Only at the very end, does it have a quick line about the product. Of course the product is showcased, but it is not about competition or prices, it is pure, energizing, and encouraging.