This advertisment, by DDB, Helsinki, Finland, can be seen as art in different aspects. First of all, it is new and original. You don't ever see a cow on a trampoline, it is a new idea. This isn't the typical advertisement showing the product or telling you to go eat at Mcdonalds. They took a new approach, with a simple statement at the bottom, to get their point across. Like art, this is definitely something that gets your attention. If you were flipping through a magazine, this ad would probably catch your eye and you would want to know what the advertisement was. The next time you are driving around thinking of what you want to eat, you might remember this advertisement and drive over to Mcdonalds, which is exactly what they are trying to do. Art has to be something original, eye catching, and have a lasting impression. With these characteristics, this advertisement definitely takes a new approach to Mcdonalds advertising as well as grabbing the viewer. To me, this ad is much more effective than simply showing the food because some people are immediately turned off by the food or they simply skip the ad because it is uninteresting.
This advertisement, from Energy BBDO, USA, is also artistic in the fact that it is original. They have taken a new perspective on the idea of "mist." Although it is an advertisement for Orbit Gum, it is not your typical gum advertisement. By putting a new spin on it, they get your attention. Just as art can take a subject and portray it in a new and more interesting way, this advertisement has taken the simple product of gum and given it a theme. Even the clothes of the girl are artistic in the fashion sense. She isn't simply clothed in a dress, but they have taken it further to incorporate the "mist" theme in her umbrella dress. No words or phrases are even needed, she is simply holding the product. Although this ad doesn't scream at you to get up and buy Orbit, it leaves a thought in your head, and sort of intrigues you. This is sometimes an artistic aim, to get the viewer thinking, and this ad has definitely gone out to a new idea to get it's audience curious.
This advertisement, by JWT, Melbourne, Australia, takes the artistic approach of shock factor and importance. One of the characteristics of art is the fact that it should surprise the audience and get their attention. This advertisement takes an important world issue, and puts it out there on the table in a very blunt way. Art has also been known to address social and political issues as a way of drawing attention to the issue at hand. Many people try to ignore these issues, but this advertisement makes it very difficult to turn the other direction without thinking about it. As soon as you see this ad, you are brought into it, either emotionally or from shock. Either way, the ad has brought you in, just as art should do. The great thing about this ad is it doesn't try to hide anything, it puts it out there for everyone to see.
This advertisement, from Energy BBDO, USA, is also artistic in the fact that it is original. They have taken a new perspective on the idea of "mist." Although it is an advertisement for Orbit Gum, it is not your typical gum advertisement. By putting a new spin on it, they get your attention. Just as art can take a subject and portray it in a new and more interesting way, this advertisement has taken the simple product of gum and given it a theme. Even the clothes of the girl are artistic in the fashion sense. She isn't simply clothed in a dress, but they have taken it further to incorporate the "mist" theme in her umbrella dress. No words or phrases are even needed, she is simply holding the product. Although this ad doesn't scream at you to get up and buy Orbit, it leaves a thought in your head, and sort of intrigues you. This is sometimes an artistic aim, to get the viewer thinking, and this ad has definitely gone out to a new idea to get it's audience curious.
This advertisement, by JWT, Melbourne, Australia, takes the artistic approach of shock factor and importance. One of the characteristics of art is the fact that it should surprise the audience and get their attention. This advertisement takes an important world issue, and puts it out there on the table in a very blunt way. Art has also been known to address social and political issues as a way of drawing attention to the issue at hand. Many people try to ignore these issues, but this advertisement makes it very difficult to turn the other direction without thinking about it. As soon as you see this ad, you are brought into it, either emotionally or from shock. Either way, the ad has brought you in, just as art should do. The great thing about this ad is it doesn't try to hide anything, it puts it out there for everyone to see.
This ad, by Weiden and Kennedy, US, has so many characteristics that make it artful advertising. One of the great things about this ad, is that it is able to go past the product and create an strong advertisement. Like art does, it captures and unifies the audience. Through the series of images, they create the feeling of power, strength, and struggle. Sometimes art takes a different approach to make a stronger impact, and this is what they have done here. They didn't simply show the shoes or the clothes, but with the music and images, they made you want to get up and just do it by the end of the commercial.
This commercial, by Mother, US, is one of those fun advertisements that makes you start singing along. It has created a fun atmosphere to an object not ordinarily thought of as a fun product, which perfectly exemplifies their new mini inspiron laptops. They have again brought a new perspective to the product, just as art aims to bring a new view or outlook on something. They have also made a great use of color and excitement to really make the ad pop. The main thing about this ad is that it is expressive. The use of colors, the song, the whole fun atmosphere is new and exciting and really gets the audience excited about the product. This ad shows how advertising can be as expressive as art can be, even using colors and bold ideas to bring in the audience.
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