BBDO has many well known Pepsi ads. As they started out, they often based their commercials on trying to prove they were better than Coca Cola by comparing the two. They often directly showed Coca Cola in a negative light. They even went to the campaign of "Pepsi - the choice of a new generation." This ad was one of the ads in that campaign. This ad uses some of the same common ideas used in many Pepsi ads. One of these is the use of a well known figure. In this case, Michael Jackson. In other Pepsi commercials we have seen, Britney Spears, Cindy Crawford, The Spice Girls, and many more. Pepsi also has been known to have music in most of its commercials. This ad features a remix of Michael Jackson's "Billy Jean." One thing this ad does not have is the negative light on Coca Cola. However, this ad serves to promote the new generation campaign by showing young children, a legendary performer, and a youthful energy.
2. DDB
DDB is a company with a long and successful history. One of it's most successful campaigns that really put it on the map, is the Volkswagen campaign. With the first "Think Small" print ad, DDB started a great long running campaign that went against all conventional automobile ads. This ad, by DDB London, for VW Golf follows those same standards that DDB established many years ago. This ad is not about the looks of the car, it's not about the speed of the car, and it's not about the driver of the car. This ad is about being practical. This ad shows the great "everyday" quality about the car. Since the beginning of DDB's Volkswagen campaign, this has been the message they have been trying to get across. It has never been about the sleek design (which is not there), it has never been about the girls sitting on the cars, or the horsepower, it is about real life and real life practicality.
3. TBWA
This ad, from TBWA\Media Arts Lab, is one of the many ads in the "Get a Mac" campaign. These are some of the most well known ads of today, and with good reason. TBWA often finds different ways of presenting a commercial. For example, the skittles ads are often different in a strange way. This ad was completely different in the fact that the product, which is an inanimate object, is being symbolized by a human being. These ads also do not directly attack competition, and never have the "Mac guy" say anything negative about the "PC guy." The PC guy always ends up setting himself up and making himself look bad. This is so clever and really is a new way of presenting a product. The commercial is funny, light, but still really gets you thinking about buying the product in an indirect way.
4. GOODBY SILVERSTEIN - San Francisco
This ad, by Goodby Silverstein, gives meaning to the NBA Finals. This ad makes the NBA about history, and great legends, not just a basketball game. Also, this ad doesn't just have them standing together, it puts them together in the action of dunking, giving the ad a sense of movement. There is also emotion present in this ad with the presence of some of the greatest basketball figures of all time. This ad isn't just targeted towards the occassional viewer of a basketball game, it isn't for someone who is flipping the channels, it is for the true fan. This ad gets those fans excited and emotionally involved, and that makes this a great ad.
5. 180 AMSTERDAM/180 LA
This commercial by 180 Amsterdam, is a great example of the type of work this agency does. This agency has been daring and brave from the beginning. When the three founders were fired for accusations of talking to Adidas while working at Weiden and Kennedy (the agency for Nike), they decided they might as well talk to Adidas. They created the winning ad in less than 48 hours. This agency has always had courage, and the guts to do something innovative and new. The shapes and music involved in this ad make it great and almost like a dance.
6. GSD&M IDEA CITY - Austin, TX
GSD&M is an agency which started in Austin, TX, has always been producing great creative ads despite losing major accounts such as Wal-mart along the way. This ad is no exception. When you first look at this advertisement, it looks like art. It may remind you of a Jackson Pollock, but either way, it is beautiful, innovative, and artistic. After you notice the beauty, you realize it is an advertisement for a car. GSD&M is able to break that mold of the typical car print ad, with the car shown large in the middle, showing the sleek and powerful design. This advertisement doesn't even show the car, it doesn't need to. It continues the GSD&M creative idea outlet with a new and original way to sell a car.
7. DIESTE HARMEL AND PARTNERS
Dieste Harmel is a great spanish speaking agency here in Dallas. This ad is a great example of how Spanish agencies can still appeal to all audiences. This ad gets the message across with a simple image, no words are necessary. This is especially great for a print ad, since it can quickly grab the attention of the viewer, without requiring too much attention. It can be seen in the midst of a magazine or driving alone the highway, but still memorable. Sometimes simple ads are just as effective, and this agency does a great job with that.
8. LATIN WORKS - Austin, TX
Latin Works is one of the best Latin agencies. One of the best things about Latin Works advertising is the ability to make their ads universal. Although much of their advertising is in the Spanish language, or specialized in latin advertisements, Latin Works seems to always be able to have a universal message in their ads. We see this with their Starburst ads, and also with this ad.
9. MARTIN WILLIAMS
Martin Williams, in Minneapolis, created this ad as a part of the "Not for Sale" campaign. Although Martin Williams may not have as many big clients as DDB or TBWA, this campaign is definitely attention grabbing. Making this concept similar to a "sale," really makes an impact. It brings attention to an issue that many people may not even be aware of, and the way it is done is blunt but effective.
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