Ad agencies often use a series of images, or objects, to create a larger picture in the end. This can be very effective depending on the client, and it can make the ad about more than just the product. I love these ads that get a lot of people together, these ads can turn out to be a lot of fun.
Guinness- AMV BBDO London
This ad, for Guinness beer, is unlike all other beer commercials. This commercial makes it about so much more than just the man aspect, or the getting the ladies aspect, or just any of the macho man ordeal that is usually included in a beer commercial. This ad makes use of the domino effect to show that Guinness is worth waiting for. I love how this ad creates a sense of community, everyone is in on this project, and it is so much fun to watch something like that. AMV BBDO has managed to make this ad about more than just beer, and they have given a softer and more clean fun approach to it. The image at the end of the Guinness is incredible. I think the idea of Guinness being something worth waiting for, and the domino effect using so many things building off of each other works very well together. This ad is actually similar to a Sony Bravia ad which also uses the domino effect to create color, and I think the idea of building off of each other has become more popular with ad agencies.
Sony Bravia- Y&R Singapore
This ad, by Y&R Singapore, is a beautiful vision of color which is exactly the message they are trying to send about their televisions. The image of beautiful colors and spools of thread being thrown over a pyramid all comes together at the end of the commercial to show the beautiful array of colors offered by Sony Bravia. I love that this commercial gets the message across without any image of a television, without any mention of size, specifications, or price. This ad has managed to make a television commercial beautiful, and this whole campaign was very well done.
Shelter- The Homeless and Housing Charity, Leo Burnett - London
The use of many things building off of each other, or in this case falling from each other, was a great choice for this client. This visual is very effective in getting the point across that many people lose their homes just as easily as a house of cards can fall. I think the use of a great visual without having to actually show homeless people, can really get to people emotionally. It is also more effective than just one house of cards falling, but shown in this effect was a great and appropriate choice for the client and is another great example of ads using things to build off of each other in order to create a whole effect.
Toyota Prius - Saatchi & Saatchi Los Angeles
Guinness- AMV BBDO London
This ad, for Guinness beer, is unlike all other beer commercials. This commercial makes it about so much more than just the man aspect, or the getting the ladies aspect, or just any of the macho man ordeal that is usually included in a beer commercial. This ad makes use of the domino effect to show that Guinness is worth waiting for. I love how this ad creates a sense of community, everyone is in on this project, and it is so much fun to watch something like that. AMV BBDO has managed to make this ad about more than just beer, and they have given a softer and more clean fun approach to it. The image at the end of the Guinness is incredible. I think the idea of Guinness being something worth waiting for, and the domino effect using so many things building off of each other works very well together. This ad is actually similar to a Sony Bravia ad which also uses the domino effect to create color, and I think the idea of building off of each other has become more popular with ad agencies.
Sony Bravia- Y&R Singapore
This ad, by Y&R Singapore, is a beautiful vision of color which is exactly the message they are trying to send about their televisions. The image of beautiful colors and spools of thread being thrown over a pyramid all comes together at the end of the commercial to show the beautiful array of colors offered by Sony Bravia. I love that this commercial gets the message across without any image of a television, without any mention of size, specifications, or price. This ad has managed to make a television commercial beautiful, and this whole campaign was very well done.
Shelter- The Homeless and Housing Charity, Leo Burnett - London
The use of many things building off of each other, or in this case falling from each other, was a great choice for this client. This visual is very effective in getting the point across that many people lose their homes just as easily as a house of cards can fall. I think the use of a great visual without having to actually show homeless people, can really get to people emotionally. It is also more effective than just one house of cards falling, but shown in this effect was a great and appropriate choice for the client and is another great example of ads using things to build off of each other in order to create a whole effect.
Toyota Prius - Saatchi & Saatchi Los Angeles
The Toyota Prius commercial is revolutionary when it comes to car commercials. Once again, an ad agency has managed to make the commercial about more than specifications and prices. The effect of everything coming to life, being musical, and being happier creates this chain reaction as the car passes along the path. This shows the effect this hybrid car can have on the environment, and makes this a fun and colorful ad. Saatchi & Saatchi used the idea of a chain reaction beautifully in this ad, and it worked perfectly for their intention.
Truth Campaign - Arnold Worldwide - Boston
The Truth Campaign has used the technique of having a lot of items coming together many times to create a shocking effect. In this case, they started placing body bags on the street, one after the other, until there were 1200 body bags lining the street. The technique of visually showing so many of these body bags is what creates the shocking effect, and shows just how big the problem of smoking really is and what the negative effect of smokign really looks like. Using so many of these, placing them one by one on top of each other, is what makes the commercial effective and is another great example of this technique.
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