Sunday, November 8, 2009

MDC

MDC is a holding company full of great creative agencies. They are based in Toronto, Canada, and consider themselves a partner, taking majority stakes.



1. Crispin Porter + Bogusky - Miami






Crispin Porter & Bogusky is an incredibly admired agency that has done tons and tons of great work. This ad for the Mini Cooper, succeeds in making giving the Mini Cooper a personality, much like DDB did with Volkswagen. This commercial seems to be imitating many fast car commercials as it shows the Mini Cooper zooming through many twists and turns. However, instead of a long, sleek design, it is a little funny looking car. This commercial aims at putting the Mini Cooper up there with the fast and the sleek cars, and aims to make the Mini Cooper the car that you want to speed through the twists and turns with. I think this is a really cute ad, and I think it succeeds at giving the Mini Cooper that fun and cute image.

Vitro Robertson - San Diego


This ad, for Land Rover, is very mediocre. First of all, the copy is just a cliche saying. There was nothing very creative about the copy, it is sort of just there and bleh. Also, the angle of the picture is not very flattering of the car. It is an awkard angle, it doesn't highlight any great aspects of the car, and it just isn't a great picture. The awkard picture mixed with the bland copy makes this one of those ads I would skip over, I wouldn't remember, and is just another car advertisement.
Cliff Freeman And Partners- NYC




I love this ad. This ad is fun, catchy, and simple yet brilliant. Cliff Freeman really made the cakes exciting by making them come alive... literally. The fact that the song gets stuck in your head doesnt' hurt them too much either. This ad reinforces what Baskin Robbins is partly known for - ice cream and cake. And I can bet that when people want ice cream cake they are going to easily remember this commercial. It's just so fun and cute, and this is probably one of the main reasons I'm sad to see Cliff Freeman close its doors.



Kirshenbaum Bond - NYC




Kirshenbaum Bond's ad for Wendy's is creative in a not so creative way. It defeinitely isn't like most fast food commercials. However, they go to the stereotypical white guy boy band rappers. The first time I watched this commercial, I was kind of just staring at it in shock. I had to watch the commercial a second time, and the second time I was actually laughing, I'm not going to lie. It reminds me of the v dub commercials with the awkward guy with the accent and his strange female assistant, both trying to look cool, but failing miserably. Even though this was a pretty stupid commercial, it kind of works. This is the type of ad that would get sent around from youtube because many young people are attracted to this type of humor.

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