Havas

Havas is the second largest advertising group in France. The largest aspect, Euro RSCG made a prescence in America when its headquarters were moved to New York in 1997. The three agencies that make up Havas are Arnold Worldwide, McKinney, and Euro RSCG.

Arnold Worldwide - Boston

Arnold Worldwide is one of several agencies that have worked on the Volkswagen account. As DDB made groundbreaking ads for Volkswagen with the "Think Small" campaign, Arnold followed in their footsteps to keep the unique personality of Volkswagen intact. However, this commercial just isn't exciting to me. First of all, I don't think this ad needed to be a one minute spot. If I saw this ad on tv, this would be the time I would get up to go the bathroom or switch channels. There is not enough going on to keep me interested. In comparison with the Volkswagen "Night Drive" ad and many other Volkswagen ads, this one doesn't seem to keep up. Other Volkswagen ads have focused more on how Volkswagen is different, but in a great way, and I think this ad loses some of that because they take a humerous route instead,which doesn't exactly make me laugh out loud.

McKinney - Durham

Mckinney's ad for Sherman Williams paint definitely goes beyond what one would expect for a paint advertisement. This campaign shows similar images but with different places in the home. This ad may not be the most eye catching or out of the box advertisement, but I think it does its job. The color chosen, and the way the color serves as the background for the ad and as the wall color gets the message across. The ad is simple, yet effective. I also like how Mckinney makes this ad about more than just paint, but more about life. Unlike many of the paint ads you see on tv, such as the lowe's ad where the parents are painting the room green and the kids come in reading, this ad isn't obvious or too "out there." I appreciate the simplicity, and I think it is effective for the target. Not everyone is going to be interested in looking at a paint ad, and if you aren't it doesn't annoy you but if you are it intrigues you.

Euro RSCG - Buenos Aires, Argentina

This ad just screams "BORING." Not only is this almost a replica of the Mastercard campaign by McCann Erickson, but it is just too easy. It seems like the creative team got together and said "Oh, let's just make the picture blurry so it looks like we're moving really fast..." And everyone else just said "uh okay," and everyone moved on with their lives. I feel like nobody took the time or effort to sit down and say how can we make this ad innovative and really make it something that will make a difference? I'm very unimpressed, and actually upset that agencies don't do more innovative work. Eh. bleh. boring.