This ad, by Dentsu, is for the National Express transportation system. The thing I don't like about this ad is the use of the side by side. You often see side by sides with cleaning products, laundry detergent, etc. However, Dentsu does use side by side in a different way, in a humorous way. This ad does remind me of other airline advertising, such as the American Airlines ad that shows different signs in the airport with sentimental sentences. However, that ad is sentimental and sweet, while this one is funny but kind of mean! I understand the humor, however, I prefer the sweet ads for airlines, the bottom half of this ad could have been removed.
Weiden & Kennedy - Portland
Weiden & Kennedy has truly created art with this campaign. This campaign is one of the great campaigns they have done that have estalished them as a great agency. This ad, along with others in this campaign features beautifully written copy. It is truly inspirational. This campaign is similar to the work that Weiden & Kennedy does for Nike in the fact that it is not directly about the product. Weiden has a talent for making their ads inspirational, beautiful, and leaving the viewer with a positive feeling. Weiden does not attack you with the product, but makes it about something more, which they have done in this case with the sense of adventure in Levi's.
Bartle Bogle Hegarty - London
BBH's ad for Levi's is a classic. As opposed to the work that Weiden & Kennedy has done for Levi's, this older work by BBH does not focus on adventure or inspiration. However, this ad breaks ground. It is something completely new for it's time. This is what makes it so great. Just like when DDB put out the "Think Small" campaign, it was something never seen before, a great kind of different. This ad, was also great different, and the fact that it went out on a limb and did something risque is what makes it so great.
Richards Group - Dallas
The Richards Group takes this opportunity to make a usually boring client, more exciting and fun. They have created a sense of wonder and imagination in a fairy tale environment. This ad reminds me of the Clorox commercial where the bath tub becomes a whole different world filled with mermaids and creatures. Ads like the Clorox one as well as this one, create a world of possibilities and succeed at giving the client an appealing sense of wonder. This ad makes Michaels less about sales, prices, and picture frames, and it really is able to give Michael's a personality.
Doner - Canada
This ad, which was created to advertise a $500 off offer for college students, is great at hitting it's target audience. College students would be the ones who really appreciate this because they would really understand it. This ad would not be successful if it were aimed at a different targent audience. For example, the Axe campaign, done by many agencies - mainly BBH , is perfect for it's target audience but it is not necessarily attracting old women. This ad shows the importance of understanding your market, and I think Doner does a great job of capturing their target.
Cramer-Krasselt - Milwaukee
Cramer - Krasselt takes a new twist on speeding signs with this ad. I think this ad is extremely clever, and is able to really get someone's attention and really make them think.. maybe I am going a little too fast. I think this ad, kind of like the Truth campaign, is very effective because it lays out the facts, however harsh they might be. Sometimes people need to see a glimpse of the consequences in order to stop their actions. For example, many people seeing 1200 body bags laid out on the street in the Truth campaign commercial, might see that and realize that if they continue smoking that could be them. In the same way, this ad showing people how their medical bills would just continue to increase as their speed increases, might make them realize it isn't worth speeding, and I think Cramer-Krasselt has done a great job getting that message out there.
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