Publicis

Publicis is a French holding company and agency that currently ranks #3, competing with Havas, and has a very large impact worldwide.

1. Publicis - Venezuela

This ad, by Publicis in Venezeula, is definitely a visually appealing ad. However, I don't really understand the point of the visual. Yeah I understand that straws have to do with drinking, but I don't really understand how using that many straws to create that image would make me want to purchase Nestea. I think Publicis' idea of creating a strong visual image was a good strategy, however, it seems misplaced. I guess I'm just not crazy about this ad. Although it may grab my attention, it confuses me more than intrigues me, and I don't find myself attracted to the product. As opposed to ads that use this technique such as Weiden & Kennedy's large gatorade installment, this ad doesn't resonate, and just doesn't make enough of an impact.

2. Saatchi & Saatchi - Singapore

This ad, by Saatchi & Saatchi, for ESPN shows just how widespread yet similar of an audience ESPN reaches. The thing about this ad that I love, is for once an ESPN ad shows the fans and not the athletes or the announcers. It really gives the target audience that feeling that they are a part of something great, and something that is bigger than just one fan. It gives fans that sense of community, the sense of belonging, and makes a great use of visual space.


3. Leo Burnett - New Dehli, India

This Leo Burnett ad for Mcdonalds is possibly one of the creepiest ads I have ever seen. If someone who has a fear of clowns saw this ad, I think they would be very afraid. Besides the creepy factor, this ad has nothing to do with what Mcdonalds is about. Mcdonalds is not about Ronald Mcdonald, and it is not about a baby Ronald Mcdonald. (As if the real size Ronald Mcdonald is not scary enough) I think Leo Burnett was trying to take a different approach to fast food advertising, but did it in the wrong way. Kind of like the Burget King ads tries to make use of the King himself, they are trying to make use of Ronald Mcdonald but they miss the target. There is nothing about this ad that makes me want Mcdonalds. In fact, now when I see a Mcdonalds, I will think of this ad, get scared, and probably go to Wendy's. Try again Leo Burnett.

4. Fallon worldwide - Minneapolis

I love this ad. I have never said I loved a bank ad, but I love this ad. I may be a sucker for something cute and sentimental, but I think Fallon did a great job. Fallon managed to make a banking commercial that gives people a warm and fuzzy feeling inside. Most people don't like banks, they may feel that banks are all about money, but Fallon shows that Citi is truly different than these other banks. Fallon sends the message that Citi cares about you, about your family, about your life, and not just about your money. I think the visual, the music, and the message are really beautiful and really capture a great moment. The fact that Fallon is changing the way banking is seen is revolutionary. It is no longer about money, but it is about captured moments and beautiful parts of life.

5. Kaplan Thaler Group- NYC

I think this ad fits the mold of advertising. It has the cheesy song, side by side comparison, and attempt at humor. When people think of advertising, it is ads like this that they probably think of. Basically, there is nothing ground breaking about this ad. It may seem hard to advertise for household products such as Swiffer, but this ad is just too formulatic.

6. Team One Advertising - LA

I love this ad by Team One Advertising. I think this ad does it's job for the client very well, while still making a creative statement. This ad, for the Ritz Carlton, manages to elevate hotel advertising which is exactly the goal - to show the elevated status of this hotel. This ad is simple and elegant. The visual is appealing, yet not too much is needed to send the message that this hotel is a relaxing, luxurious atmosphere, different from all others.